Majid Behboudi

Practical frameworks for ethical design

It may come as a surprise to some that services designed to improve our quality of life often end up creating unintended suffering for users. While service design is intentional by nature, there can be unintended consequences that have negative impacts on users. Using systems thinking, we can apply an ethical rigour that moves beyond measuring the immediate impact of a system. Systemic design tools such as implication wheels, or Nancy Bocken’s value mapping wheel, can help us not only consider the second or third order impact of an innovation, but also allow us to see how value created for one group can destroy value for another. The talk intends to provide exercises that practitioners can easily integrate into their various workplace processes to enable teams to imagine and be aware of the impact of their unintended design intentions.


With a background in Architecture and Semiotics, Majid has parlayed his passion for user-centric design into his roles as a User Experience Director over the past ten years. An award-winning designer and creative problem-solver, he has led and collaborated with high-performing teams in companies ranging from startups to multinationals and agencies — most recently at Klick Health, where his team creates digital experiences that improve the lives of patients and healthcare professionals.