Mazi Javidani

Practical frameworks for ethical design

It may come as a surprise to some that services designed to improve our quality of life often end up creating unintended suffering for users. While service design is intentional by nature, there can be unintended consequences that have negative impacts on users. Using systems thinking, we can apply an ethical rigour that moves beyond measuring the immediate impact of a system. Systemic design tools such as implication wheels, or Nancy Bocken’s value mapping wheel, can help us not only consider the second or third order impact of an innovation, but also allow us to see how value created for one group can destroy value for another. The talk intends to provide exercises that practitioners can easily integrate into their various workplace processes to enable teams to imagine and be aware of the impact of their unintended design intentions.


Mazi is a CX strategist at RBC Ventures, a systemic designer, and a media researcher, dedicated to untangling complexities, and improving human experiences. He is interested in the paradigm shifts in technology and their systemic behavioural, cultural, organizational, and societal effects. He holds a master of design in Strategic Foresight and Innovation from OCAD University, where he mapped the Canadian journalism ecosystem as part of his thesis. Before OCAD, he was the design director of Berlin, a communications agency in Edmonton. He has designed user experiences for video games such as Jurassic Park and taught UX design as an adjunct professor at MacEwan University. His interest in cybernetics and post-structural philosophy has also led him to Concordia University’s Hexagram, where he worked as a researcher on responsive architecture and phenomenological studies of memory.